As a baby boomer, although I embrace technology, the use of that technology doesn’t come as easily to me as to my two-and-a-bit year-old grandson.
He can’t talk yet. Well that’s not quite correct. (He talks prolifically at times in a language that I have not recognized yet). But, getting back to the point, Tyson can navigate around all of our iPhones.
When I look after him some mornings, he sits beside me in my cave (study – cave is my wife’s term) and while I compute away he points to my iPhone with pleading eyes.
I hand my iPhone to him and he slides it open, finds the video section, then finds one of his Wiggles videos (which I have downloaded from YouTube) and plays it happily while I work.
Smart Phones and Business
One of the great things I have come to realize is when Tyson is doing something cute in the yard or on a walk with our husky, I can whip out my iPhone and capture that moment as a picture or a video. If I choose to, I can upload it immediately into the ether or virtual cloud for instant viewing via Facebook or Twitter.
In a similar way, you can enhance your business by utulising some of the functions of your smart phone.
3 Smart Phone Functions to Utilise
1. Capture an on-the-spot Video Testimonial: When you’re with a client/customer and they are saying nice things about your business, product or service, pause, whip out your smart phone and ask, ”Would you mind recording your kind comments on video for me?”
If they say yes, then ask, “Would it be OK with you to use this on our website/blog/YouTube.”
Now, if they say yes you have an instant conversational video testimonial, with little hassle for you or your client/customer and it’s a “real” video and not contrived one.
2. Have strategic Videos loaded on your Smart Phone: If you have an effective video or two, either your own of someone else’s, that may be effective in helping you in getting across a point to the person you may be meeting with, then load those videos onto your Smart Phone to be able to present it at a moment’s notice when appropriate.
For me, when I am in a discussion with someone about social media and they voice their skepticism, I quickly whip out my iPhone, go to the video section, press the play button on the video called “Is social media a fad?” and hand my phone to them to watch. The result? If a picture is worth a thousand words … then this 4:25 minute video opens up a whole new dimension to our discussion and I can then explain how they could effectively use social media for their business.
3. Upload time sensitive Picture or Videos: If you can capture content out and about that could be used immediately to benefit your business, then either email it back to your IT person or set up a immediate upload facility, to activate when the situation occurs. That quick-to-marked content can put you ahead of your competition as you are seen as proactive and ahead-of-the-game.
The Next time your pick up your Smart Phone have a think about its functions and consider how you can use it to benefit your business.
Author Lance Scoular
The Savvy Navigator of Key Directions